JohnTyra.com

Not exactly the most exciting thing happening this week, but it’s worth noting. Microsoft’s Silverlight plug-in is an alternative for embedding rich media content, sort of like Adobe’s Flash plug-in. Their latest version, Silverlight 2, is being used by the well known ‘advertising’ company DoubleClick as a medium to inject advertising within a video.

So, in conjunction with Flash, Windows Media and Realplayer you can now expect overly loud advertisements on some popular Silverlight 2 enabled sites. This includes NBC’s coverage of the Olympics, which is claimed to be well over 2.5k hours worth of video, which will be interruped by these ads.

Like it or not, I suppose intrusive advertisements are not going anywhere soon, even for video streams…